University of Phoenix
Media agency Synaptic Digital was responsible for a radio spot for the University of Phoenix promoting awareness of hackers stealing content from people when using devices on vacation. The spot was eventually adapted into an animated video.
Broadcast Among Multiple Channels
Two videos were made: a 42 second video for social channels, and a 30 second spot with the hope of pushing to television. With media constantly shifting into new avenues of distribution, the hope was that turning the radio spot into a visual piece of content would be more engaging and bring more people to their social channels.
Art Direction, Animation