Carry Around Class

GiGi New York is a sub-brand of Graphic Image, a leather goods manufacturer. The brand offshoot was specifically to focus on wallets and accessories for women and men, using different leathers from Graphic Image products.

Working with the Art Director, Alan channeled the essence of high-end brands like Neiman Marcus and Ralph Lauren to create a simple, but classy, storefront layout. As it was the launch of a new brand, it was important that the product was front and center.