Identity - Custom Typeface
Creating the Identity
Company Emblem
Company Letterhead & Business Cards
Web Presence | Home Page
Web Presence | Company Info
AAD Mechanical is a small plumbing business. They needed their Web presence fleshed out, and Alan Reuter was up to the task.
This was a sweeping project, from the logo to the color schemes to the company business cards to, finally, the Web presence. Every aspect of the design was redone to fit a particular atmosphere. In fact, their strong, bold logo is a custom typeface.
Since the company is based in New York City, their site used a city theme, with cool, inviting color hues, and photographs of the Big Apple. The suggestion was that you’re getting workers that are from the city, and understand the city.
Check out the site using the link below.